This place is a paradise

Infinite – Paradise (2011)

What’s so great about this?

Wait, what is this thing? It’s a cardboard box with a sticker and you open it to find a massive photo book which houses a CD. It’s a bit like k-pop packaging pass-the-parcel. It sticks with cardboard-brown, deep pink and gold hues giving it a classy but back-to-basics fashion shoot feel. Compared to some of the other k-pop albums I’ve bought, this one has quite a quiet design and is pretty basic. That is not a bad thing. I think my favourite thing about Infinite CD packaging is how it’s keeps simple and cohesive but with some detail that makes it stand out, like the foil logos on the EPs or the unusual size cardboard case here. I can think of a few unusual k-pop albums made of different materials, usually vac-form plastic, but the plain old cardboard is something different.
As I’ve mentioned before, I also have a thing about the infinity logo that always changes. Most k-pop grounds don’t really do consistent branding, but the symbol allows for endless re-imagining while still being representative.

Want to see more?

Cardboard. Photobook. CD. Buy it new and it comes with a photocard (I’m not bitter that mine, secondhand, did not. Not bitter at all.)

Any more info?

Infinite are a 7 piece boyband whose sound has occasionally veered into 80s inspired territory (Exhibit A: Mini-Infinite’s single “She’s Back”). Their producer is often Sweetune, who’s done a great job of giving them a sound style. They’ve had a lot of EPs, 2 albums, a few sub-units, and goodness knows how many versions of the infinity symbol.

Infinite homepage (Kr)

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