We need a replay (君は僕のeverything)

OK, so it’s a Japanese release. But, y’know. It’s SHINee.

SHINEee – The First (2011)

What’s so great about this?

Style change. It’s a j-pop release, but it still has some of that SHINee scribbley-sketchy-doodle and ripped paper styling that turns up in a lot of their CDs. That said, the style seems a lot cleaner than their earlier k-pop albums. It’s becoming less personal and more commercial. It’s still big on odd fonts and random motifs (in this case it involves a rabbit and a slightly creepy clown) but it’s more vector based than hand drawn, although the vectors aren’t all clean cut computerised lines. It’s very boyband-y, but what did I expect from a k-popsicles-gone-to-Japan boyband? It’s still more interesting than a 40 page photobook purely of their faces (though some fans may disagree there).

Other than that it’s very… plaid. The photoshoot theme is another of those “give those kids some random props and see what they do with them”. Don’t get me wrong, I do quite like this album as an object, but it’s not as successful as some of their others in a similar style (like Romeo) or as nicely done as their second Japanese album Boys Meet U (that CD+DVD randomness with it’s prints, patterns and vectors will be mine one day, oh yes).

Do my eyes deceive me, or is that Helvetica for the lyrics? J-pop loves Helvetica, and not just for functional text. I’ll have to do a post on it one day.

Want to see more?

The album comes in a medium format book (almost A5) with the disc held in with a plastic CD clip (down with the tyranny of the foam circle tab!)

Anything to declare?

To-to-to-todoke to-to-to-to your heart.

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