K-pop graphics inspiration today (or should that be Inspirit-ation? OK, maybe not…)
Question: What happens when you cross k-pop with the 1980s? Well, wonder no more, for the boy band Infinite have an answer. They also have a logo, the infinity symbol, the style of which changes for every single release. How long can the good designers of Woollim Entertainment (recently merged with mothership SM Entertainment) keep this up? Let us count the ways…
I always liked how their EPs looked so similar (all landscape and to the same template: Front: logo center, blurb at the bottom. Back: Long photo at top, tracklist and blurb bottom right. Inside: Photobook) but each had a ‘personality’ created by the logo treatment. My favourite is probably New Challenge, as the bright blue sure made a change from monochrome with a dash of holographic paper. Special mention for the Paradise and Evolution logo variations though, very stylised but still easily recognisable.
I’ll be honest and say that the most recent, the overly textured and gradient covered version for the “Destiny” promo bits is my least favourite. That is mostly down to the treatment though. And the Copperplate. And the Blackletter. With dropshadows on. It just reminds me of an online swords-and-sorcery game. It was the simplicity that really sold them as a “brand” to me. That said, I see why they did the metallic gradients. A nod to the 80s without becoming the retro Tron-infused glowing lines. The shape itself is another perfectly good variation on the theme.
So there you go. Infinite. I like that they’re doing something a bit different in terms of k-pop. Still a boy band (with all the dancing and rap sections that entails) but something very distinct in the way their music is produced.
I’ll end with some of this k-pop x 80s which includes possibly the best English-in-Kpop line ever.
“We got the orange juice”. Well, I’m glad someone has.